What If… Apple was a dirty word.

In this project we had to come up with a “What If” scenario. 

What if … Brands took control of the words they are named after and enforced exclusivity to them of it.

Context:
In the not too distant future the use of this word is now restricted.
Brands own exclusive rights to the word they are named after.
There is a need to find alternate names for things.

Notes:
The ministry of trying to do something about it – ration book promoting consideration for how we use resources
No Shop by Thomas Matthews – Promotes buy nothing day
They Live – movie by John Carpenter about the subliminal messages behind advertising